Trust is fundamental to building and nurturing customer relationships. For brands, it’s critical to understand that Trust is a complex multi-variate concept and is a composite of various aspects of the customer experience including the product promise of authenticity, provenance, quality, safety, service levels, as well as data privacy assurance and other dimensions of value that how brands create and deliver to their customers, esp. in today’s digital world.
While digital offers several well-known and new, exciting opportunities to improve customer experience, it also presents several challenges and dangers that could threaten existing relationships and the brand’s reputation and ability to acquire new customers. Copperwire offers the core components that helps brands build the core digital backbone of security, integrity and trust while also providing components to ride the waves of new opportunities to deliver a modern trusted digital customer experience that will help you build and retain customer conviction, trust and ultimately brand value.