of customers would switch to brands who provide greater transparencyFORBES
of customers would pay more for sustainable goodsNIELSEN
Customers care deeply about what they buy, where it’s from and the impact it has. After greenwashing and ethical sourcing scandals, people want proof not just PR. With Provenance+, stakeholders can verify your product journey, quality, sustainability and more, with immutable blockchain proof, by scanning a QR code. It’s a smart way to prove your positive impact, build trust and differentiate.
Connect with customers who care about authenticity and sustainability, with an engaging digital experience
Provide authenticated proof of certifications, quality standards and ESG practices to regulators and retailers
Gain end to end visibility of your product flows, detect counterfeits and track item condition in real-time
Differentiate your brand and boost customer trust with verifiable proofs of your key product claims
HQO are a supplier of herbs and spices to some of North America’s biggest brands. They wanted to prove the origin, authenticity, safety and provenance of their ingredients, including that they are sourced from conflict-free regions in China.
We provided complete digitalized tracking and tracing of 22 ingredients, via QR code. Customers and retailers can scan the QR code and directly verify the provenance of that item. All data and certificates are recorded with verifiable blockchain proofs.
Avocado is one of the top mattress brands in the USA. It has invested heavily to ensure all their raw materials are 100% organic. However, some competitions falsely claim the same. They sought a way to independently prove pedigree and provenance.
We track and trace all raw materials (cotton, latex and wool) and sustainable practices from farm to factory. Customers can scan the QR code on every mattress and view the authenticated journey it has taken. Avocado also gain to end supply chain traceability.
Copperwire are a Silicon Valley blockchain company, passionate about creating products that build trust for customers, supply chains and the wider community.
Our provenance+ approach and case studies have been mentioned by Gartner as a “blockchain blockbuster trend”. We are winners of back to back Tie50 tech awards and have active partnerships with IBM, Tada Now, Alteryx and others.
“Copperwire’s Provenance solution is helping us better differentiate our products in the market and instill greater customer conviction and value for our brand”.
George Mathew, Head of Sustainability & Supply Chain Operations, Avocado Green Brands